Pregnancy can make you question products you never thought twice about, including the makeup and skin care you use every day. From foundation and mascara to sunscreen, bronzer, and belly oil, many moms-to-be start looking more closely at ingredients.
While not every beauty product needs to be replaced during pregnancy, some ingredients are worth avoiding or discussing with your provider. Below, we’re sharing pregnancy-safe makeup and skin care products to consider, along with ingredients many pregnant women may want to avoid.
Key Takeaways
- Pregnancy can be a good time to review makeup and skin care ingredients.
- Many pregnant women avoid retinoids, high-dose salicylic acid, phthalates, formaldehyde, talc, and oxybenzone.
- Mineral sunscreen ingredients like zinc oxide are often preferred during pregnancy.
- Product formulas can change, so always check current ingredient labels.
- Ask your OB-GYN or dermatologist if you are unsure about a product.
What To Look for in Pregnancy-Safe Makeup and Beauty Products
Pregnancy can take its toll on a woman’s body. Expecting moms should invest in makeup and beauty products that accentuate their natural beauty and make them feel good. And that doesn’t necessarily mean pregnant women must spend a small fortune on what’s deemed “pregnancy-safe makeup” and “pregnancy-safe beauty products.” However, regardless of price, there are a few ingredients a mom with a growing bump should try to avoid, as they could be harmful to the fetus.
For example, high doses of retinoids have been linked to birth irregularities, so pregnant women should avoid them altogether. Also, salicylic acid, often used to treat acne, is considered unsafe for pregnancy if administered in high doses. In addition, make sure that your makeup and beauty products are free of chemicals like phthalates, talc, and formaldehyde, and that your sunscreen doesn’t have oxybenzone. Many pregnant women choose to avoid these ingredients during pregnancy and discuss any concerns with their healthcare provider.1
There are alternative ingredients pregnant women can look for when choosing pregnancy-safe makeup and skin care products, including topical antioxidants such as green tea and resveratrol. And vitamin C is always good as it boosts our skin’s health in the same way it boosts our immune system.1
Also, many companies on our list have EWG-verified products, which means they meet strict scientific standards for transparency and health and are given a two-part score for hazard and data availability. Many pregnant women use EWG verification as one factor when evaluating skin care products and ingredients. To simplify the search, we’ve gathered products and brands that many pregnant women choose for their beauty routines.
Product ingredients and formulations can change over time. Always review the current ingredient list and consult your healthcare provider if you have questions about a specific product.
Pregnancy-Safe Makeup Products To Consider
If you’re refreshing your makeup routine during pregnancy, these products are made without many of the ingredients pregnant women commonly choose to avoid.
1. Filtered Effects Blurring Primer

Thrive Causemetics is a super transparent beauty company that openly shares every ingredient in its products, including the Filtered Effects Blurring Primer. It’s 100% vegan and cruelty-free, and this pregnancy-safe primer is “powered with good-for-you ingredients like celery seed extract and MCT oil,” their website explains. And even better, the Filtered Effects Blurring Primer uses special color grip technology, which helps it adhere to makeup and control oil.
2. Dew Skin Tinted Moisturizer

A good, tinted moisturizer is a staple in any woman’s makeup bag (pregnant or not) as it’s three products in one. It hydrates, helps even skin tone, and provides SPF sun protection. For a pregnancy-safe tinted moisturizer option, we love the Dew Skin Tinted Moisturizer from Beautycounter because it’s made with natural ingredients like non-nano zinc oxide that helps block out harmful sun exposure, black currant seed oil, peony root extract, and vitamin C.
3. FlowerColor Foundation

Women committed to a pregnancy-safe foundation rave about the FlowerColor Foundation from Ecco Bella, and it’s easy to see why. “FlowerColor Natural Liquid Foundation gives you healthier skin with organic aloe vera and saccharide isomerate, a natural sugar that binds water to the skin, acting as a reservoir for continuous moisture,” Ecco Bella explains.
4. Loose Setting Powder

Loose powders can be riddled with toxic chemicals, which is why products like Mineral Fusion’s Loose Setting Powder are so valuable. Like all the pregnancy-safe products on our list, this pregnancy-safe setting powder is free of parabens and artificial fragrances. Instead, it is made with natural ingredients like rice bran extract and rosemary leaf extract.
5. Vanish Airbrush Concealer

An effective pregnancy-safe concealer can be a woman’s best friend, so adding one to this list was an absolute must. The Vanish Airbrush Concealer from HourGlass comes in 22 shades. This concealer is formulated without alcohol, talc, or synthetic dyes, making it an option many pregnant women may consider.
6. Supernatural Stick Bronzer

A bronzer stick can highlight your cheekbones and give you a sun-kissed glow (without exposing your skin to the sun). Well People’s creamy, hydrating Supernatural Stick Bronzer includes ingredients we love, like jojoba oil, sunflower seed oil, and green tea, which means it’s jam-packed with vitamins and antioxidants and is, of course, free of ingredients many pregnant women choose to avoid. For a pregnancy-safe bronzer, the Supernatural Stick Bronzer is our top choice.
7. Miracle Balm

Miracle Balm by Jones Road is a popular option for women who prefer a natural, minimal-makeup look. The balm adds subtle color and hydration while helping skin look more refreshed. If you prefer a natural, no-makeup finish, try this all-natural balm made from plant oil. Jones Road even helps you pick the right shade.
8. Pressed Blush

No makeup collection feels complete without a great blush option. Han Skincare’s Pressed Blush is talc-free and is made with rice powder and vegetable pigments to give you a safe, natural tint on your cheeks. Choose between five lovely shades, including Coral Candy, Bloom, and Glory, and take comfort in knowing your blush packaging is also made from recycled paper, which many shoppers appreciate.
9. Natural Lift Mascara

A good mascara is a staple in many makeup routines, and this option is free of parabens and made with ingredients such as chamomile, coffee, and beeswax. So, what does their Natural Lift Mascara include? Ingredients like chamomile, coffee, and beeswax.
10. The Clean Line Gel or Liquid Eyeliner


For a pregnancy-safe eyeliner, you can’t go wrong with the Clean Line Gel Eyeliner from Ilia or Ilia’s Clean Line Liquid Eyeliner, which is just as amazing. What makes this eyeliner the best choice for your pregnancy-safe makeup collection? The dark color derives from charcoal, which is often used as an alternative to carbon black.
11. The Necessary Eyeshadow Palette

Choose between warm nude hues or cool nude colors (or get both) and discover why Ilia’s Necessary Eyeshadow Palette is so popular. Ilia’s pregnancy-safe eyeshadow is, of course, talc-free and is made with natural, safe ingredients like honeysuckle flower extract.
12. Mineralist Hydra-Smoothing Lipstick

You know you’re not ready for the day (or night!) until you’ve applied your fave color to those gorgeous lips. So, we recommend the Mineralist Hydra-Smoothing Lipstick from bareMinerals for pregnancy-safe lipstick. Made without parabens, silicones, and sulfates SLS and SLES, this lipstick comes in many beautiful colors ranging from nude pink (Grace) to black raspberry (Perception) and all the shades in between.
In addition to makeup, many pregnant women also reevaluate their skin care and body care products during pregnancy.
Pregnancy-Safe Skin Care and Body Products To Consider
From cleansers and sunscreen to body oils and stretch mark products, these options can help support your skin care routine throughout pregnancy.
Looking for more pregnancy-safe skin care recommendations? Explore our complete guide to pregnancy-safe skin care products.
1. Squalene + Amino Aloe Gentle Cleanser

This gentle cleanser by Biossance is free of parabens and synthetic fragrances. It is made with ingredients such as squalene (derived from sugarcane), organic aloe vera leaf juice, and moringa extract. With the Squalene + Amino Aloe Gentle Cleanser, your pores will be clean of dirt and environmental pollutants, but your skin won’t be damaged, and you won’t have any ingredients some pregnant women choose to avoid.2
Related: 10 Skin Changes During Pregnancy
2. Coffee Bean Caffeine Eye Cream

Is there anything that screams “MOM” more than an eye cream made with caffeine from coffee and green tea? With additional ingredients like rosehip oil, oregano, and thyme, this pregnancy-safe eye cream will make the area around your eyes look youthful and bright without toxic substances.
3. Unseen Sunscreen

Daily sunscreen can be an important part of a skin care routine, especially during pregnancy when some women notice increased skin sensitivity or pigmentation changes. Supergoop’s oil-free Unseen Sunscreen tops our list of pregnancy-safe skin protectants thanks to its natural ingredients, such as red algae and frankincense. As a bonus, Unseen Sunscreen doubles as a makeup primer. Many women appreciate that it can double as both sunscreen and makeup primer.
4. The Body Duo

Pregnancy can bring a variety of skin changes, from dryness and itchiness to increased sensitivity. We might have a natural healthy glow on our cheeks, but our bellies and boobs itch like never before. That’s why a product like the Body Duo from Dime is an excellent choice for your beauty product collection.
Dime says its “Boosting Body Serum is a multi-ceramide cocktail that delivers beneficial nutrients to the deep layers of the skin.” At the same time, the Glaze Hydrating Body Oil combats dry patches, irritation, and redness using “antioxidant, anti-inflammatory, and rejuvenating properties.”
5. “Say No to Stretchmarks” Soothing Breast Oil and Soothing Belly Oil Bundle

Some women are proud of their “tiger stripes,” and others can’t stand the sight of them. If you’re in camp No. 2, try Amareta’s Say No to Stretchmarks Soothing Belly Oil for supple hydration and restore elasticity that your skin will love. This bundle also comes with an organic, fragrance-free soothing breast oil to help ease the chapped skin that breastfeeding can bring.
6. Sleep Tight Bakuchiol Serum

Whether you actually get any sleep at night is always a question during pregnancy. Regardless, applying a night serum like the Sleep Tight Bakuchiol Serum from Covey is never a bad idea. This serum uses bakuchiol, a safe alternative to retinol, to firm and smooth your skin.3
7. Green Apple Peel Pregnancy

Juice Beauty has created an exfoliating and skin-brightening peel specifically for pregnant women. Made from ingredients like organic apple juice, aloe leaf juice, and lemon juice, this peel “delivers spa-grade exfoliation to visibly correct the appearance of dark spots and discoloration, zap blemishes, and reveal a visibly brighter complexion,” Juice Beauty says.
Taking a closer look at your makeup and skin care products during pregnancy can help you make informed choices about what you use every day.
Most importantly, choose products that help you feel comfortable, confident, and cared for throughout your pregnancy journey.