Baby Chick

Baby Chick is a digital media and lifestyle brand and pregnancy to parenthood resource for expectant and new mothers curated by Nina, The Baby Chick®. Nina is an expert in the pregnancy and baby world with over a decade of experience helping over 700 families during pregnancy, birth, and postpartum. Our mission at Baby Chick is to educate, inspire, and uplift mothers. We’re empowering moms by helping them live their best lives.


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Meet the Founders

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Nina Spears “The Baby Chick”

Co-Founder & Editor-in-Chief

After working with hundreds of families as a certified baby planner, doula, educator, and newborn care specialist, Nina acquired the nickname, “The Baby Chick®.” You can find Nina working with our content team creating written & video content, directing our content calendar and photoshoots, interviewing a special guest on our podcast Chick Chat: The Baby Chick Podcast, or working with our sales team developing creative campaigns for our partners. She has a vast amount of knowledge and experience in the mom and baby industry and loves testing out the latest and greatest products that make life more fun, healthier, safer, and easier for families. Nina is the co-owner of Baby Chick.

Brian Spears

Brian Spears

Co-Founder & CEO

Brian has nearly 20 years of successful business experience working in various roles for small and large companies. He was introduced to the mom and baby world by his wife, Nina, before they had children of their own. Now as a dad of two, he knows the value of education during this transformative time and enjoys building a helpful resource for parents. You can find Brian working behind the scenes overseeing operations, website development, business development, sales, and managing the team alongside Nina. Brian is the co-owner of Baby Chick.