Baby Chick is a trusted hub for pregnancy, birth, postpartum, and parenting, founded by Nina Spears, “The Baby Chick®.” With over 15 years of experience supporting more than 800 families through pregnancy, birth, and postpartum, Nina recognized a growing need. Parents had the same important questions and deserved trusted, compassionate answers.
Nina Spears is a certified baby planner, birth and postpartum doula, and childbirth educator who has personally supported hundreds of families through pregnancy, birth, and the early months of parenthood. Her experience working directly with parents inspired her to create Baby Chick® and later led to the publication of her book, The Baby Chick Guide to Positive Pregnancy (Jossey-Bass), as well as the SOAR Birth Prep Challenge, a comprehensive birth preparation course delivered through the Baby Chick app.
In 2015, Nina created Baby Chick to empower parents with evidence-based, expert-backed information, practical advice, and heartfelt support, helping every family feel informed and confident in their choices. What began as a trusted digital resource has grown into a global parenting platform supporting millions of families with educational content, expert guidance, and trusted resources for every stage of pregnancy and early parenthood.
Today, Baby Chick supports parents through articles, tools, expert-led resources, and educational products that guide families through pregnancy, birth, and the postpartum journey. From trusted pregnancy guidance to birth education and postpartum support, Baby Chick is dedicated to helping parents navigate one of life’s most transformative and meaningful experiences.
Baby Chick’s mission is to educate, inspire, and uplift moms everywhere. Parenting is one of life’s greatest journeys, and no parent should feel alone. Whether going through pregnancy, preparing for birth, healing postpartum, or navigating the toddler years, Baby Chick provides trusted guidance, expert advice, and real-world solutions to support families at every stage.
Baby Chick also proudly celebrates all families, in every form. The company is committed to providing honest advice, thoroughly researched and evidence-based resources, and product recommendations parents can trust, always shared with compassion, care, and a dedication to each family’s well-being.
From pregnancy to parenthood, Baby Chick is here to make every family’s journey easier, more joyful, and filled with trusted support.
Pregnancy comes with a million decisions.
Here’s what to focus on.
A clear, trimester-by-trimester plan to help you feel organized, informed, and fully prepared for pregnancy, birth, and motherhood.
WE’RE HERE
to educate,
inspire,
and uplift mothers
The Birth Prep Challenge
The Birth You Deserve Starts Here
Accepting | Authentic
At Baby Chick, we are accepting and supportive of all choices parents make during pregnancy, birth, and parenthood. Unmedicated or medicated, breast or bottle, co-sleeping or crib. We support you. We are authentic with our voice and our support and share the real sides of motherhood—the good, the bad, the ugly, and the beautiful.
Education | Empowerment
Intention | Inspiration
Objective
Understanding | Uplifting
Nina Spears “The Baby Chick®”
Founder & CEO, Baby Chick®
Nina Spears is The Baby Chick® and the Founder and CEO of Baby Chick®. Early in her career, one of Nina’s birth doula clients affectionately referred to her as “The Baby Chick,” the “chick” who works with moms and babies. The nickname stuck and later inspired the creation of Baby Chick.
Nina began supporting families in 2011 after earning her baby planning certification and attending her first births that same year. She later earned her birth and postpartum doula certifications from DONA International, her childbirth educator certification from International Childbirth Education Association, her Hypnobabies Hypno-Doula certification, her infant massage instructor certification from Loving Touch, and additional certifications in prenatal wellness and maternal health.
Over the past 15 years, Nina has supported more than 800 families and attended over 350 births, guiding parents through pregnancy preparation, labor and birth, and the postpartum period. Her practical, evidence-based approach helps women feel informed, confident, and supported as they prepare for one of life’s biggest transitions.
Nina is also the author of The Baby Chick Guide to Positive Pregnancy (published by Jossey-Bass), a modern monthly pregnancy guide designed to help expecting mothers prepare physically, mentally, and emotionally for pregnancy, birth, and early motherhood.
She is also the creator of the SOAR Pregnancy & Birth Prep Challenge, a step-by-step childbirth preparation program designed to help expecting mothers feel strong, knowledgeable, and prepared throughout pregnancy and birth.
Through Baby Chick, Nina shares expert guidance with millions of parents through educational articles, podcasts, social media, digital programs, and speaking engagements focused on pregnancy, birth preparation, postpartum recovery, and maternal wellness.
Nina lives in Houston, Texas with her husband, Brian, and their two children.
Brian Spears
Co-Founder & Chief Operating Officer, Baby Chick®
Brian Spears co-founded Baby Chick® alongside his wife, Nina Spears, and leads the company’s business strategy, operations, and platform development. Since launching Baby Chick in 2014, he has helped grow the brand into a trusted platform for modern parents, reaching millions of families through expert-driven content, tools, and educational resources. Brian oversees the company’s technology, partnerships, and growth initiatives, helping expand Baby Chick’s platform and product ecosystem. He works behind the scenes to support the company’s mission of guiding parents from pregnancy through early childhood.
We work with medical experts and specialists in various fields, including obstetrics and gynecology, midwifery, pediatrics, child development, psychology, and lactation consultancy-to ensure our readers receive the most accurate and trustworthy information.
Registered Psychologist
Pediatrician, Breastfeeding Medicine Specialist, IBCLC
Board-Certified OB/GYN, FACOG, IBCLC
Associate Professor of Neuroscience
Pediatric Nurse, BSN, RN
Registered Nurse BSN, RNC-NIC
