Baby Chick is a digital media brand and pregnancy to parenthood resource. Nina, The Baby Chick®, is the Editor in Chief and an expert in the pregnancy and baby world with over a decade of experience helping over 700 families during pregnancy, birth, and postpartum. Our mission at Baby Chick is to provide an inclusive resource that educates, inspires, and uplifts mothers. We’re empowering moms by helping them live their best lives.

to educate,
and uplift mothers

Accepting | Authentic

At Baby Chick, we are accepting and supportive of all choices parents make during pregnancy, birth, and parenthood. Unmedicated or medicated, breast or bottle, co-sleeping or crib. We support you. We are authentic with our voice and our support and share the real sides of motherhood—the good, the bad, the ugly, and the beautiful.

Education | Empowerment

Intention | Inspiration


Understanding | Uplifting

Nina Spears illustration

Nina Spears “The Baby Chick”

Co-Founder & Editor-in-Chief

After working with hundreds of families as a certified baby planner, doula, educator, and newborn care specialist, Nina acquired the nickname “The Baby Chick®.” You can find Nina working with our content team creating written & video content, directing our content calendar and photoshoots, interviewing a special guest on our podcast Chick Chat: The Baby Chick Podcast, or working with our sales team developing creative campaigns for our partners. She has vast knowledge and experience in the mom and baby industry. She loves testing the latest and greatest products that make life more fun, healthier, safer, and easier for families. Nina is the co-owner of Baby Chick.

Brian Spears illustration

Brian Spears

Co-Founder & CEO

Brian has nearly 20 years of experience in various roles for small and large companies. He was introduced to the mom and baby world by his wife, Nina, before they had their own children. Now as a dad of two, he knows the value of education during this transformative time and enjoys building a helpful resource for parents. You can find Brian working behind the scenes overseeing operations, website development, business development, and sales, and managing the team alongside Nina. Brian is the co-owner of Baby Chick.