Hi! I’m Nina Spears, also known as “The Baby Chick®,” Founder and CEO of Baby Chick. I’m a certified baby planner, birth and postpartum doula, and a mom of two myself. Over the past 15 years, I’ve had the privilege of supporting more than 800 families through pregnancy, birth, and the early days of parenting.

I created Baby Chick to support moms like you with evidence-based, expert-backed guidance, honest stories, and practical advice for every stage of motherhood. Let me share a little more about my background, what led me here, and why I care so deeply about supporting women through pregnancy, birth, and early motherhood.

A woman with blonde hair wearing a white uniform with Bassett Health Planning on it stands smiling with arms crossed in a well-lit indoor setting.
2011

January: Started my first company, Bassett Baby Planning.

March: Received my baby planning certification from IABPP.

June: Became a Hypnobabies Certified Hypno-Doula.

July: Received my nickname "The Baby Chick" from a client.

November: Became certified in Pregnancy & Postpartum Massage Therapy through Kate Jordan Seminars.

A woman in scrubs and a woman in a patterned dress sit on a couch with two infants, one in each womans lap, engaged in conversation.
2012

January: Graduated massage school and received my license as a massage therapist.

June: Got my certification as a DONA Certified Birth Doula.

July: Became a certified ICEA Prenatal Fitness Educator.

October: Completed my certification as a Loving Touch Certified Infant Massage Instructor.

A nurse in scrubs holds a newborn baby wrapped in a white blanket and hat in a hospital room next to a hospital bed.
2013

March: Received my certification as a DONA Certified Postpartum Doula.

June: Rebozo Certified by Gena Kirby

November: I had attended 200 births!

Eight women in uniforms sit and stand in a brightly lit room with bookshelves and decor in the background, posing for a group photo.
2014

January: I opened my first brick and mortar office for my business that had grown into a doula agency, Bassett Baby Planning.

October: Started Baby Chick LLC with my business partner and (at the time) fiancé and now husband, Brian.

A woman in a pink top sits on a stool in a photography studio as a cameraman films her, with lighting and equipment visible.
2015

May: On Mother's Day 2015, we launched Baby Chick!

July: Brian and I got married!

September: Attended 300 births!

Newborn baby wrapped in a light green blanket and hat, lying on a white sheet, looking toward the camera with a serious expression.
2017

June: Supported a total of 700 families during their pregnancies, births, and postpartum times as a baby planner, doula, and educator.

October: I gave birth to our first born, Liam, at home!

Woman with long blonde hair sits at a desk holding a Like a Boss travel mug, with a microphone and colorful items in the background.
2018

October: We launched our podcast! Chick Chat: The Baby Chick Podcast

Newborn baby sleeping on a white cushioned chair, wearing a light pink dress and headband.
2021

February: We had another home birth and welcomed our daughter, Lily Belle, into the world.

A person in scrubs smiles and holds a smartphone displaying a website or app about pregnancy and birth preparation resources.
2025

January: Supported a total of 800 families in-person and 350 births as a doula, coach, and educator.

June: We launched our Pregnancy & Birth Prep App with our SOAR Birth Prep course!

July: Received my certification as a Perinatal Nutrition Expert!

Book cover titled The Baby Chick Guide to Positive Pregnancy by Nina Spears, with a background featuring COMING SOON banners.
2026

March: My book, The Baby Chick Guide to Positive Pregnancy (publishing by Jossey-Bass), is available for pre-order!

Pregnancy, birth, and motherhood are beautiful and deeply rewarding, but they can also feel overwhelming, exhausting, and sometimes lonely. I’ve witnessed it as a doula and coach, and I’ve experienced it myself as a mom. That’s why I created Baby Chick, to be a trusted place where you can find support, encouragement, and reliable guidance.

Whether you’re looking for expert advice or simply need a reminder that you’re doing a great job, you’ll always have a place here. I hope you’ll explore the site, connect with us on social media, and become part of the Baby Chick community, a sisterhood that supports moms through every stage of motherhood.

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