Baby Chick is a trusted resource for pregnancy, birth, postpartum, and parenting, founded by Nina Spears, “The Baby Chick®.” With more than 15 years of experience supporting over 800 families through pregnancy, birth, and postpartum, Nina recognized that parents were asking many of the same important questions and deserved compassionate, reliable answers they could trust.
Nina is a certified baby planner, birth and postpartum doula, childbirth educator, and author of The Baby Chick Guide to Positive Pregnancy (Jossey-Bass). Her experience working directly with hundreds of families inspired her to create Baby Chick in 2015 and later develop the SOAR Birth Prep Challenge, a comprehensive birth preparation course available through the Baby Chick app.
Since its launch, Baby Chick has grown from an online resource into a comprehensive pregnancy and parenting platform. Today, we support parents with educational articles, expert guidance, practical tools, and educational products that help families navigate pregnancy, birth, postpartum, and early parenthood.
Our mission is to educate, inspire, and uplift moms everywhere. Whether you’re expecting your first baby, preparing for birth, recovering postpartum, or raising a growing family, Baby Chick provides practical, evidence-informed guidance to help parents feel informed and prepared.
We proudly celebrate all families and are committed to providing honest advice, thoroughly researched resources, and product recommendations parents can trust. Everything we create is guided by compassion and a genuine desire to help families feel more informed and prepared through every stage of parenthood.
Pregnancy comes with a million decisions.
Here’s what to focus on.
A clear, trimester-by-trimester guide to help you feel informed and prepared for pregnancy, birth, and motherhood. Includes exclusive companion resources inside the Baby Chick app.
WE’RE HERE
to educate,
inspire,
and uplift mothers
SOAR BIRTH PREP PROGRAM
What Actually Helps Women Prepare for Birth
Accepting | Authentic
At Baby Chick, we are accepting and supportive of all choices parents make during pregnancy, birth, and parenthood. Unmedicated or medicated, breast or bottle, co-sleeping or crib. We support you. We are authentic with our voice and our support and share the real sides of motherhood—the good, the bad, the ugly, and the beautiful.
Education | Empowerment
Intention | Inspiration
Objective
Understanding | Uplifting
Nina Spears “The Baby Chick®”
Founder & CEO, Baby Chick®
Nina Spears is The Baby Chick® and the Founder and CEO of Baby Chick®. Early in her career, one of Nina’s birth doula clients affectionately referred to her as “The Baby Chick,” the “chick” who works with moms and babies. The nickname stuck and later inspired the creation of Baby Chick.
Nina began supporting families in 2011 after earning her baby planning certification and attending her first births that same year. She later earned her birth and postpartum doula certifications from DONA International, her childbirth educator certification from International Childbirth Education Association, her Hypnobabies Hypno-Doula certification, her infant massage instructor certification from Loving Touch, and additional certifications in prenatal wellness and maternal health.
Over the past 15 years, Nina has supported more than 800 families and attended over 350 births, guiding parents through pregnancy preparation, labor and birth, and the postpartum period. Her practical, evidence-based approach helps women feel informed, confident, and supported as they prepare for one of life’s biggest transitions.
Nina is also the author of The Baby Chick Guide to Positive Pregnancy (published by Jossey-Bass), a modern monthly pregnancy guide designed to help expecting mothers prepare physically, mentally, and emotionally for pregnancy, birth, and early motherhood.
She is also the creator of the SOAR Pregnancy & Birth Prep Challenge, a step-by-step childbirth preparation program designed to help expecting mothers feel strong, knowledgeable, and prepared throughout pregnancy and birth.
Through Baby Chick, Nina shares expert guidance with millions of parents through educational articles, podcasts, social media, digital programs, and speaking engagements focused on pregnancy, birth preparation, postpartum recovery, and maternal wellness.
Nina lives in Houston, Texas with her husband, Brian, and their two children.
Brian Spears
Co-Founder & Chief Operating Officer, Baby Chick®
Brian Spears co-founded Baby Chick® alongside his wife, Nina Spears, and leads the company’s business strategy, operations, and platform development. Since launching Baby Chick in 2014, he has helped grow the brand into a trusted platform for modern parents, reaching millions of families through expert-driven content, tools, and educational resources. Brian oversees the company’s technology, partnerships, and growth initiatives, helping expand Baby Chick’s platform and product ecosystem. He works behind the scenes to support the company’s mission of guiding parents from pregnancy through early childhood.
We work with medical experts and specialists in various fields, including obstetrics and gynecology, midwifery, pediatrics, child development, psychology, and lactation consultancy-to ensure our readers receive the most accurate and trustworthy information.
Registered Psychologist
Pediatrician, Breastfeeding Medicine Specialist, IBCLC
Board-Certified OB/GYN, FACOG, IBCLC
Associate Professor of Neuroscience
Pediatric Nurse, BSN, RN
Registered Nurse BSN, RNC-NIC
