Editorial Policy

Our mission is to inform and empower you with accurate, empathetic, and inclusive information so you can make the best choices for yourself and your growing family. The integrity of our content is crucial to us. That’s why it’s important to share how we create content to help guide your pregnancy and parenting choices and decisions.

Our Editorial Standards

We strive for all content to be as accurate as possible. In reporting and researching articles, writers vet their sources for competing interests and seek out studies from third-party sources. If there is a conflict of interest, we disclose it. Similarly, if the only research we can find on a topic involves a very small sample size or stipulation, we clearly state this within the article.

Baby Chick declines to accept advertising or article copy if it is aware that it is misleading, inaccurate or fraudulent or makes unfair competitive claims. In addition, we may decline an advertisement or article copy because of the applicability of laws dealing with such matters as libel, copyright and trademark, is indecent, vulgar, suggestive, profane, or offensive.

It is important to us that we provide fair and accurate content without spreading fear. We strive to earn and maintain your trust.

What are some other ways we do this?

  • We continually update our content as we learn new information.
  • Writers fact-check articles before they submit them.
  • Our editors also fact-check their submissions before publishing.
  • When fact-checking, our team uses primary references like peer-reviewed journals, government and advocacy organizations, and academic sources to ensure the facts are relevant and backed up by timely, trusted data.
  • We provide training to keep editors aware of best practices for reporting, writing, and updating content.
  • We do not charge for editorial coverage. That falls under sponsored content, which is clearly labeled on each article. (More on that below.)
  • If an article is opinion based, we designate the article as “opinion,” located under the title.

Verify Sourcing and Citations

Our editors verify our content’s facts, claims, statistics, and recommendations by reviewing research journals, government websites, academic sources, and medical organizations. When we are sure of the accuracy of the statement or data, we’ll include a link to the information or cite it in the article. You can then see where it comes from and view the source. If you feel like any of the information that you read on our site is inaccurate, please contact us here to let us know so that our team can review it.

Diverse Voices

We aim to bring fact-based information to everyone regardless of race, gender identity, sexual orientation, age, religion, culture, and ability. We’re dedicated to creating content that reflects a variety of backgrounds and experiences. We don’t shy away from addressing disparities among different populations, and we know that one person’s experience navigating their pregnancy and parenting journey can be vastly different than that of another person from a different group. We strive to reflect all experiences and backgrounds in our content.

Medical Experts / Specialists

While content is provided for educational purposes and never intended to be medical advice, diagnosis, or treatment, we utilize experts on our site to help ensure medical content is factual and comes from the perspective of experts in their respective fields. A checkmark and professional title will designate expert writers under their names located on each article and author page.

If a non-expert writes medical content, it is our policy to have content reviewed by a relative expert to ensure the accuracy of any claims made. Physicians and other medical experts review content for medical accuracy, relevance, and timeliness. A medical expert will confirm that a piece of content is thorough and contains facts and guidelines that reflect the latest research. When the content meets these standards, they will sign off on it, and when we publish it on our site, you’ll see their name and “reviewed by” under the headline, so you know an expert in that field has approved it.

Experts on our site are people who have received respectable training and certification or license in their field. They will receive a checkmark and a clearly stated professional title. Such experts are doctors, nurses, therapists, lactation consultants, dieticians, nutritionists, sleep consultants, doulas, parent coaches, etc.

We Update Our Content

Pregnancy, birth, postpartum, and parenting content are ever-changing, and content integrity is critical to us. That’s why we prioritize regularly reviewing and updating content to ensure that content is up-to-date, answers the questions people are asking, and meets the new higher standards.

Our Affiliate Content

Baby Chick editors approve every item we feature on our site and social media.

  1. We start by sharing our favorite products: items we’ve personally tested and can vouch for.
  2. We research what’s new on the market and what has an excellent reputation, researching studies and reviews on the products to find the top recommendations to share with you.
  3. We regularly update our roundups of the “best” products, removing items no longer in stock, updating pricing, and adjusting the list to include new favorites.

We also conduct in-depth reviews of our top favorite products as part of our Chick Picks series, where items are tested and, if favored, awarded. The chosen products included in our Chick Picks are never paid for inclusion.

Our Sponsored Content

Baby Chick has a strict policy never to allow “pay for play” for editorial coverage. In other words, our editorial recommendations are never paid for by brands.

However, we work with advertising partners to create custom, sponsored content that we believe our readers will enjoy and utilize. This content is always clearly identified as “sponsored.”

Before advertising, Baby Chick tests and approves products or services before agreeing to create custom content and promote it to our audience. Authenticity is everything to us, and we will only work with brands and products we believe in and recommend.

We Want Your Feedback

If you have a comment, question, or suggestion about our editorial process or a specific piece of content on our site, we’d love to hear from you. Please share your thoughts with us at hello@baby-chick.com.