This year has flown by, and Christmas will be here before we know it. You can get a head start on your shopping and save a little money with Black Friday sales! Many are online and have deeply discounted products at the lowest prices you will see all year. This means you can shop from the comfort of your home and have your items shipped straight to your door. There are many great deals on baby gear and essentials, perfect for an expecting mom. You can also score some significant savings on gifts for children and adults. We hope you find some great Black Friday deals with this guide!

Best Black Friday Sales in 2023

Here’s our list of some of the best Black Friday sales we’ve found:

1. SNOO

The SNOO bassinet is user-friendly via smartphone or tablet and was a lifesaver for us. We used it for my son’s first six months and highly recommend it. Happiest Baby is offering 35% off its famous SNOO bassinet and up to 60% off sitewide!

2. Petunia Pickle Bottom

Snag stylish diaper bags (like this backpack with a built-in changing station) and accessories from Petunia Pickle Bottom! The brand is offering 25% off sitewide and 40% off on limited-time offers. And with purchases over $125, you’ll get a lovely gift of a tandem bottle holder in brioche.

3. State Bags

Choose from tote bags, backpacks, and even luggage from State Bags. They have some gorgeous designs that are perfect for your next outing or trip. They’re offering 25% off sitewide, plus up to 70% off sale items.

4. Copper Pearl

I love Copper Pearl for its cute and buttery soft baby essentials. Our baby lived in their bandana bibs for a year. They have so many cute prints and deals up to 90% off sitewide from Nov. 13-30.

5. LouLou Lollipop

With LouLou Lollipop, choose from adorable apparel, bed and bath essentials, and must-haves for mealtime. There are so many precious prints that are durable and made to last. They’re offering 25% off full-priced items, including tableware and apparel, from Nov. 21-27.

6. Bodily

Women love Bodily’s bestselling Care For Birth Box and their bras! Spend more and save up to 25% sitewide from Nov. 24-30. Save 15% off $125+ purchases, 20% off $150+ purchases, and 25% off $175+ purchases.

7. Owlet

This is still a lifesaver for my toddler! We loved their sock until he turned 1, we and still use the camera. Owlet is offering deep discounts sitewide, and you can save $50-100! The sale runs from Nov. 19-27.

8. Mockingbird

Here’s some exciting news! During Mockingbird’s first sale EVER from Nov. 21-27, get $50 off all strollers. In particular, we love their customizable double stroller that holds up to three little ones. You’ll love this affordable stroller with outstanding safety features and smooth handling!

9. ergobaby

I love ergobaby’s carriers and how easy they are to use. From Nov. 27, they will have 40% off the Omni 360 Carrier with code BLACK40 and 30% off their Breeze and Dream Carriers with code BLACK30. Additionally, they will have $100 off the Metro+ Compact Stroller with code METRO100 or Free Embrace with a carrier purchase (no code necessary).

10. Baby Tula

Baby Tula has another excellent sale option for baby carriers this week. Sitewide, receive 30% off Nov. 6-22! You can get everything from baby carriers and slings to their signature heirloom blankets.

11. aden+anais

The sweetest little swaddles, bibs, and pajamas for your new babe are at aden+anais! I love the soft fabric and cute prints they have. Take 30% off the Easy Swaddle Collection from Nov. 23-27. You can also get 30% off Muslin Essentials during this time (including the Organic collection, Harry Potter, and Winnie the Pooh prints).

12. Skillmatics

Skillmatics is perfect for finding Christmas gifts! They have games for all ages that reinforce specific learning skills. Our team has received several games, and they have been a hit! Take 20% or more off all Skillmatics items from Nov. 20-27.

13. Ingrid & Isabel

Save on clothing for maternity, postpartum, and beyond! From Nov. 21-28, take 30% off sitewide on Ingrid & Isabel with the code CHEERS30. Plus, you’ll get free shipping and a special gift with your purchase. They have beautiful quality pieces we have used during our pregnancies, so we highly recommend them!

14. Target

Target has a Holiday Price Match Guarantee, meaning they will match the price if it goes lower at Target on items purchased between 10/22 and 12/24 (some exclusions apply). For their Black Friday sale, you can get up to 40% off select baby monitors and 20% off select nursery furniture. Save up to $60 on select AirPods and up to $175 on Apple products. Treat yourself to a new vacuum like the iRobot Roomba 675 Wi-Fi Connected Robot Vacuum, which is regularly $279.99 but will be on sale for $154.99, or the Dyson V8 Origin Cordless Stick Vacuum, which is regularly $429.00 but will be $249.99.

You can also get up to 50% off kids’ toys and snag deals such as Tonies Frozen Box on sale for $69.00 (Tonies Toy Story Box will also be on sale) and the Power Pony Powered Rideable Pony Ride-On on sale for $399.00. For even more toy options, Target will offer up to 40% off select Lego products and BOGO 50% off for Baby Alive, Fisher Price, Kinetic Sand, Leap Frog, Marvel, Little Mermaid Live Action, Melissa and Doug items.

15. Pottery Barn Kids

You can get everything from toys to linens to furniture from Pottery Barn Kids on Black Friday. A few great things to snag are baby gear (up to 30% off), pajamas and baby bedding (up to 40% off), baby and kids’ toys (up to 50% off), and kids’ bedding (up to 60% off). If you are a mom-to-be, look for gliders, ottomans, and other furniture to complete your nursery. PBK’s Anywhere Chairs, nursery furniture, and kids and playroom furniture are up to 50% off.

If you’re looking for holiday items, you can get up to 40% off on their holiday pajamas and bedding. They also have backpacks, luggage, bath items, decor, and lighting for up to 40% off, as well as rugs for up to 50% off. You can easily complete your Christmas shopping while saving quite a bit!

16. Levi’s

Get new denim for the entire family at Levi’s with 40% off sitewide and free shipping. You can purchase that new denim jacket you’ve been eyeing or stock up on jeans. Grab a pair of jeans for the growing child you can barely keep clothed, and even buy in advance for next year!

17. Madewell

Get 40% off your purchase sitewide at Madewell. Treat yourself to a new set of comfortable pajamas to lounge in. They also have some great quality sweaters that keep you warm and cozy throughout the cold winter. Check out their gift section for something for yourself, or check off a few others from your holiday shopping list.

18. Alo

New year, new me? Something like that! Get you and your significant other ready to crush your goals in 2024 with updated workout gear. Get 30% off full-price items and up to 70% off sale items. Grab a set, some accessories, or even athleisure pieces.

19. Gap

All items will be 40% off during Gap’s sale. Get all your holiday shopping done for the entire family, plus a little something for yourself. Items to purchase include pajama separates, denim, and basics. You can easily get something for anyone, from babies to toddlers to adults. Don’t forget about their maternity line if you’re expecting.

20. Hanna Andersson

Hanna Andersson has 40% off sitewide and 50% off pajamas. Such a great deal and time for stocking up on pajamas. Grab a pair for each member of the family! While at it, buy ahead for the next season since everything is discounted. You can get adorable outfits for your baby’s first Christmas — since they need a different outfit each day, right?

21. J. Crew

J. Crew is offering up to 50% off almost everything sitewide. Get staples like a nice winter coat or New Balance sneakers. Invest in classic discount pieces like denim, blouses, and sweaters. Treat yourself to a few new accessories like a necklace or earrings. And don’t forget to check out the crewcuts section to outfit your little ones in style this season!

22. Nordstrom

At Nordstrom, shop deals on new arrivals from favorite brands, including UGG, Free People, and Barefoot Dreams. The Our Place Always Pan 2.0 Set, which is regularly $150.00, is on sale for $98.99. The Dreamland Baby Weighted Sleep Sack is 20% off for only $71.20. These UGG Cozy Slippers are 30% off, making them only $69.99, and they have several colors to choose from. They would be a perfect gift for anyone! Looking for something stylish yet comfortable? The Barefoot Dreams Cozy Chic Cardigan is on sale for $96.99 (29% off), and their Velour Robe is on sale for $138.99 (29% off).

Baby gear is another great thing to purchase during their sale. The Maxi-Cosi Pria All-in-1 Convertible Car Seat is 20% off, making it $215.99. If you’re looking for a great high chair, the Stokke Tripp Trapp Highchair is only $335.20 (20% off) and comes in multiple colors. Baby Jogger has a stroller and infant car seat for 25% off if you need a travel system. Their City Tour 2 Stroller is on sale for $194.99, and their City Turn Car Seat is on sale for $412.49!

23. Hatch

Give the gift of rest to yourself or someone else this year with the Hatch Restore 2! The Hatch Restore 2 is a soothing sound machine, calming bedside light, and gentle sunrise alarm all in one! During Hatch’s Black Friday/Cyber Monday sale from Nov. 13-30, you can get $40 off the Restore 2 and $20 off the Restore 1! Also, get $12 off Hatch’s Rest Go Bundle and $15 off the Rest 2nd Gen and Rest+2nd Gen.

I don’t know about you, but I am excited about these Black Friday sales! I can’t wait to get great gifts for myself and others while saving money. Make sure to check the dates that each sale is available. Also, don’t forget to add a code to receive your discount if necessary. Happy shopping! 🙂