Our Favorite Finds for Moms at Target Right Now

Target is ALWAYS killing it in the literary game—you can find new releases ranging from spicy beach reads to actually spicy cookbooks on sale the majority of the time, while also counting on the fact that staple reads you’ve been meaning to pick up will likely be there as well. Browse their gorgeous aisles and grab a book (or six)—and it’s okay by us if not a single one of those is a board book about puppies or llamas.

Someone at Target is listening: like, REALLY listening. They heard our wistful woes about needing snazzy home décor at a fraction of the costs they’re found elsewhere because, let’s be real here: you’re not going to high-end boutiques to purchase breakable, smashable wares while you have babies learning to toddle, toddlers learning to draw, and preschoolers learning to destroy—erm, design—things themselves.

Hearth and Hand is the brainchild of Chip and Joanna Gaines: the people responsible for bringing sexy/Farmhouse back. The clean and calm colors and textures will have you ready to hand over your money in favor of play-dough-less pillows, throws, and more.

Target hasn’t been the first go-to for beautiful undergarments for long, but they’re about to be. In tons of body-conscious and friendly sizes, Auden is Target’s newest line of insanely adorable and surprisingly budget-friendly bras, panties, and underthings, so go ahead and get yourself something special: you deserve it.

They’ve really outdone themselves on the clothing front. Gone are the days of begrudgingly grabbing a few tees at Target with your mom—your closet is about to get a serious upgrade. Their newest clothing lines—A New Day, Knox Rose, and Universal Threads—make it look like you actually had time to pair an outfit and shoes to, you know, coordinate. I’m about as low maintenance as they come, but I love feeling like I look fly while rocking the mom-bun (and fly-aways).

Very little convincing to do here, people. TREAT. YO. SELF. They have hundreds of cosmetic, hair, and beauty options at the Targ-mahal, some even for just a couple of dollars. Smell, look and feel your best—because Target runs should be FUN. Kristin Ess is a new, exclusive brand of luxury hair care products that work to give you #hairgoals.

I feel like I can’t walk by this section at my local Target without ooh-ing over their fun styles a bit! The jewelry here is a great price and ranges from classic to on-trend and flashy. Target’s jewelry game will have your littles wanting to play dress-up and maybe even inspire a real dress-up scenario: hello, date night! BaubleBar has an exclusive line, SUGARFIX, for Target that’s not to be missed!

I tend to forget that Target sells wine—and that it’s so economically priced, as well. I love a good rosé, and I encourage you to fight anyone who calls your love for the cheap stuff basic: sometimes it’s coffee, and sometimes it’s wine, but moms need a small daily indulgence when we can snag one.

There’s something so alluring about the soft light of twinkly string lights. Whether you snag some for your outdoor space or your little one’s bedtime lights, Target has a killer selection that is reasonably priced and often goes on big-time sale at the beginning and end of the season as well.

Whether you’re an epicurean or a takeout-and-TV mom, you still have people to feed. Why not do so on gorgeous (plastic) plates or using a new kitchen appliance or two?

A common love language for women is shoes! There’s just something about the right pair that will complete your outfit perfectly. The seasons are changing and the weather is getting considerably cooler, which means it’s time to make sure your wardrobe matches! Target is always on trend with their shoes and they’re of excellent quality. Some of my very favorite pairs are from them.

The temperature is dropping, which means it’s a great opportunity to snuggle up in your warmest chunky knits! Target has some great sweaters right now that will keep you cozy throughout the winter. Pair a sweater with jeans or a skirt for work and throw on leggings or a pair of joggers for the perfect athleisure play look!

Let’s face it. Most of the time, a mom’s hair ends up in a messy bun. On the rare occasion that it doesn’t, we want it to look its best! Take care of those tresses well, so when your moment to wear your hair down comes, you’re ready. Target has all the things you need to make that happen! I love this six-piece scrunchie set because whoever has enough hair ties?

Spend a little time on yourself and pay closer attention to how you take care of your skin! Carve a few extra minutes out daily to refresh your face and keep it looking its best. Target’s skincare aisle is one of my favorites! One of my favorite secret weapons, when I have a pimple pop up, is a patch like these. Put one on before bed, and the following day your blemish will be noticeably smaller if not disappear completely! My biggest skincare issue in the winter by far is my lips. They stay dry constantly! Use a lip mask to keep them conditioned.

If you don’t have time to get to the nail salon, get the essentials to do it yourself! Have a self-care Sunday and refresh those nail beds. Whether you paint your nails or go the polish strip route, Target has all the goodies to help you get it done! These gorgeous OPI nail polish shades and gel polish strips are on my shopping list right now.