The Love to Dream Swaddle UP 50/50 is designed to transition your baby from swaddled sleeping to arms-free sleeping. Parents know that swaddling their newborns is important. Babies between two to three months grow fast, and when they are able to roll over or show signs that their startle reflex has diminished, they are ready to be transitioned from swaddling to arms-free sleeping. But this transition can sometimes be hard because babies may still have some startle reflex present and they are used to being swaddled. The Love to Dream team designed the Swaddle UP 50/50 – which is Stage 2 in Love to Dream’s 3 Stage Sleep System – to make this transition easy for both baby and parents. The Swaddle UP 50/50 shares the same features as the Swaddle UP Original, but with the added versatility of patented zip-off wings. The Swaddle UP 50/50 will gently transition your baby from sleeping snuggly swaddled towards having the independence of sleeping with his or her arms free. The zipper design makes it easy to go back to the original swaddle design if your baby is not ready to transition. Once your little one is comfortable with both wings removed, the Swaddle UP 50/50 can be used like a snug and comfy wearable blanket, but with baby still feeling swaddled. Since 2008, Love to Dream has been finding simple, yet genius solutions to everyday parenting and baby needs. Their desire was always to create products that looked great and more importantly provided a solution to a parenting challenge. Functionality, usefulness and innovation are key for Love to Dream.