Freshly Picked conducted focus groups across the US and identified what moms really want in a diaper bag: large capacity, ease of use, durability, and style. They’ve addressed each of these areas to create their diaper bag that is both functional and beautiful. There aren’t any obnoxious prints, sagging pockets, or thick middle-school backpack straps. Instead, it’s made of premium vegan leather with luxe hardware and can be worn in all ways: cross-body for security, backpack for hands-free use, purse for easy on and off, and a top handle for grabbing quickly. It can comfortably carry all the items that moms need to transport, including: Dozens of diapers, baby wipes, changing pad, baby bottles, sippy cups various size toys, spare clothes, blankets, iPads and laptops up to 13’’.